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Way to Grow

An app motivating time-constrained staff to develop sustainable waste management habits.


Background

Veolia wanted a solution that would educate and motivate employees, particularly those who are time-constrained and/or experience cultural or language barriers, to engage in sustainable waste management practices.

Approach

So we helped create Way to Grow - an app solution that makes it fun to take simple, sustainable actions while employees go about their everyday work.

Players can earn experience points, in-game currency and real-world prizes by putting waste in the right bin, challenging co-workers to pitch in, completing educational games and activities, and helping their team hit sustainability goals. Way To Go also has an inbuilt functionality for friendly inter-store campaigns and challenges.

Outcome

For employers, Way To Grow provides personalised employee engagement, an innovative way to embed sustainability into company culture, and the opportunity to connect to a network of environmentally conscious teams.

For employees, it's an entertaining way to learn about responsible waste management, earn rewards for taking positive actions, and be part of something bigger.

 

Client

Veolia

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