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Kids' Guide to Cancer

A free resource packed with with age-appropriate information for children who have a parent, sibling or loved one with cancer.


Background

While many support services exist to help children in treatment, very few options are available for children with a parent, sibling or loved one with cancer. Seeking to address this, Camp Quality approached 2and2 to develop an app solution that would provide important information about cancer in plain English without scaring or confusing them.

Approach

2and2 and Camp Quality held numerous focus groups and consulted with health professionals during the development lifecycle to ensure the most relevant and helpful information was included. The biggest challenge was to design an app that accommodated a large amount of serious factual information, but at the same time engaged 9 – 13 year olds. We set about doing this using a highly visual approach using Camp Quality’s vibrant branding colours. The 2and2 team created a series of characters to guide users through the app. The stylised characters are bright and friendly, and kids can tap on them to discover a series of humorous animations.

Outcome

Featuring colourful and engaging animations of personal stories from families throughout Australia (‘Our Stories’), the app is filled with age appropriate information about common types of cancer, the doctors and professionals involved in treatment, types of medicines and hospitals in general. It also provides answers to the most commonly asked questions kids have about cancer, myth busters and clear explanations of how kids can help and support their loved one during treatment. Available for free on both Android and iOS, the Kids’ Guide to Cancer has become a critical and well-received resource for children aged 8-13 years.

 

Client

Camp Quality

Awards

2017 Interactive Media Awards (USA) - Best in Class – Kids

2015 Interactive Media Awards (USA) - Best in Class – Charity

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