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Campus Quest

A world-first online gamified experience designed to give players a taste of university life.


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Background

University can be a challenging environment for students entering higher education for the first time. The majority of these students have to find a place to live, perhaps source a part-time job, enrol in the correct classes and ensure they have access to the required study materials. Many students struggle to cope with these demands – particularly those who come from lower socio-economic backgrounds.


Approach

In response to this issue, Curtin University teamed up with 2and2 to create Campus Quest, a world-first online gamified experience designed to give players a taste of university life. Through close collaboration with researchers, we developed the game to resonate with young people from low-socioeconomic, regional and indigenous backgrounds.

Players juggle four key metrics – their time, money, study and social life – while trying to achieve good marks. They complete quests that affect the metrics in different ways. Each quest builds on students’ confidence in their ability to tackle higher education by delivering information around how to find accommodation, sourcing a part-time job, accessing support services and many others.

To be successful, players have to strike a balance between social and study outcomes, while ensuring they don’t run out of cash. In this way, the game attempts to replicate the recommended approach students should take when confronted with university life. 


Outcome

Campus Quest launched to enthusiastic reception from students, and was featured on Channel 9’s Today Perth News.

 

Client

Curtin University

Awards

2014 Interactive Media Award (USA) for Best in Class – Games – Playing

2014 Interactive Media Award (USA) for Best in Class – College

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