road safety game

Legendary Road Safety Games

In a previous post we looked at an engaging road safety game we created for the Royal Automotive Club of WA (RAC) to introduce 5 – 7 year olds to the basics of bicycle safety. We stepped you through the concept design process we used to develop the four main characters in the game. Since then, those same characters – Jack, Mel, Ash and Chip – have been adapted for video, print and display advertisin
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RAC Wheels: road safety done differently

A few months ago, the Royal Automotive Club of WA (RAC) approached 2and2 with the idea of RAC Wheels, a game to engage kids and parents on the subject of basic road safety. Rather than create a simple page turning exercise, they wanted to design and develop something that would educate kids, while also being fun, engaging and creative – something that we love to do! Road safety? Where’s the fun in that? F
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