This topic is incredibly close to my heart. Although I’ve never used an illicit substance myself – nor even taken a puff of a cigarette – I’ve witnessed the tragic result of substance abuse first hand.
It was 20 years ago, and I was only a child, but to this day, I still see the tragic impact on my family, which is probably why it was easy when I was a teenager, surrounded by party drugs and cannabis– to say ‘no’.
There’s was an interesting study conducted in 2006 by the Federation of American Scientists. It found that students remember 10% of what they read, 20% of what they hear, 30% if they see visuals, 50% if they watch someone doing something and 90% if they engage in the action themselves, even if it’s a simulation.
Surprising isn’t it then, that currently a majority of illicit drug education is taught through lectures from parents and teachers, pamphlets and handbooks, TV advertising and billboards… which is better than nothing, but still doesn’t even come close to first-hand experience.
In Pure Rush, players won’t lose a loved one, nor will they really lose their own life, but by engaging teenagers in a simulated environment they will witness the negative effects of illicit drug-taking first-hand, and will hopefully encourage teenagers to think twice before saying ‘yes’.
Related Post: Pure Rush: an educational game about illicit drugs