In a previous post we looked at an engaging road safety game we created for the Royal Automotive Club of WA (RAC) to introduce 5 – 7 year olds to the basics of bicycle safety. We stepped you through the concept design process we used to develop the four main characters in the game.
Since then, those same characters – Jack, Mel, Ash and Chip – have been adapted for video, print and display advertising and are now central to RAC’s Little Legends Club branding of a whole suite of road safety education resources. 2and2 have produced two new road safety games each targeting a different age group of children with tailored road safety education that is both fun and engaging. To our knowledge, RAC Little Legends club is the only product of its kind using games that increase in complexity and sophistication over the course of the player’s life.
When we were designing the games we wanted children to be able to take control of their own learning by exploring different game environments and learn at their own pace. The second Little Legends game has been designed for 8 – 10 year olds and reflects their increasing autonomy from their parents. In the game kids can explore urban environments that range from peaceful parks to busy main streets and gain an understanding of road rules by identifying common obstacles and hazards that they encounter on their way.
As children move through Primary School, they encounter more challenging road safety scenarios and these can be found in the third game that we produced for 11 and 12 year olds. Here game players are immersed in a 3D environment where they guide their bikes or scooters through a range of busy and challenging scenarios. They are encouraged to exercise caution but there are also rewards given if they perform tricks off a ramp with their bike or scooter in the safe environment of a park. When players encounter cars and demonstrate their road safety skills they also receive achievement badges that they can add to their collection.
The Little Legends Club games have been highly successful in their uptake attracting over 8000 new members to sign up to play the games. The games have been designed from the ground up so that they address learning outcomes in the school curriculum and can form an integral part of RAC’s road safety presentations in Western Australian primary schools. We anticipate further uptake player numbers in 2016 as the RAC schools road safety programs continue to expand and the games become a powerful tool in the RAC’s road safety education kit.
2and2 are currently working on an app version of the third Little Legends Club game and we are proud of the contribution the games are making to increasing road safety awareness.